I may actually FINISH SOMETHING today — we’ve been working on a redesign of a site that has been a thorn in my side for 6 years. It’s been “almost done” since November. I *just* sent off the link to the folks who need to give the OK before we can launch this puppy and I can’t contain my excitement (fingers crossed that they don’t come back with 1000 things that need adjustment before we can finish.)

http://fllac.vassar.edu/

I think every email about this site for the past two weeks has the subject “soooooooo close.”

Of course, this is the kind of project I’d *like* to pop champagne for, but the meetings I have from 12-4pm will sweep that away as we move on to other things.

This site had to be done. The office spent so much effort on publicity for the art center — from meeting with publicity folks in NY to develop new press kits, to building relationships with the press, etc. But nothing was done about the website — it was an afterthought. We keep getting articles in the NYTimes, but the site for the art center is old and cranky, and not what you expect. The new site reflects what we want folks to see when they go to the site after hearing about a show on the radio or reading about it in the NYTimes.

There’s this idea around here of publicizing Poughkeepsie, mentioning shows and performances as a day-trip from the city. Well, if I live in NY and want to visit something upstate, and the website looks like our art center’s did, I wouldn’t go out of my way to check it out. And if I saw the site after reading a glowing write-up in the NYTimes I’d be disappointed (and wonder what the NYTimes doing covering this place.) Now we can back up the work others have been doing to publicize this place.